There’s so much small business marketing to keep up with these days — your website, blog posts, email marketing campaigns, YouTube videos, tweets. Adding yet one more thing to the mix can feel overwhelming.
And the last thing you want to do is create a Facebook Page that’s rarely refreshed with new content.
Marketers at business-to-business (B2B) companies might also wonder if Facebook — aimed at consumers — is a good fit in the first place. While plenty of B2B companies are experimenting with Facebook, some are finding it difficult to get fans. B2B “isn’t sexy,” Michael Greene, a Forrester Research analyst, told The Wall Street Journal.
Still, B2B customers are people. People are what Facebook is all about. And people spend money on products and services. It’s been estimated that Facebook users spend an additional $71.84 they wouldn’t otherwise spend on products they are fans of, according to social media metrics firm Syncapse.
A Facebook Page is probably worth your while — if you have the time, knowhow and resources to do it right. Some use a Facebook Page in lieu of setting up a small business website. At a minimum, some B2B companies find that posting regular updates on Facebook (as well as on Twitter and LinkedIn) help them stay “top of mind” with customers.