One quick look at Facebook’s statistics page is enough to turn a social networking naysayer into a convert. But does that mean Facebook is right for your small business marketing strategy?
For example, Facebook has more than 500 million active users — 50 percent of whom log in during any given day. The average user has 130 friends. And Facebook denizens spend more than 700 billion minutes per month on the social network.
Not surprisingly, SMBs and corporations alike have built Facebook Pages to try and grab some of those 700 billion minutes. Facebook Pages are, in essence, free Web marketing that helps you engage with customers. According to the Website Monitoring Blog, there are more than 3 million active Facebook Pages, with more than 1.5 million of them from local businesses.
But just because you can set up a Facebook Page doesn’t necessarily mean you should — or that if you do, you’ll get lots of fans. What follows are 10 tips to help your small business develop a loyal following on Facebook.
But first, a little background.
A Facebook Page isn’t the same as a Facebook profile. Profiles are for individuals — you know, those people you went to high school with. Anyone with a Facebook account can create a Facebook Page, also known as a Facebook fan page.
A Facebook Page can offer a variety of relevant information about your company — it can even serve as your website (though you’re fairly limited in terms of design). Major brands such as Starbucks (more than 16 million fans), Coca-Cola (15.6 million fans), and Netflix (more than 337,000 fans) have created popular Facebook Fan Pages, as have many smaller companies, such as Naked Pizza (2,813 followers) and boutique laptop/travel bag maker Tom Bihn (1,018 followers).
The top 10 tips will follow…