Facebook will be bigger than Google in five years, according to some pundits, meaning that many people will turn to Facebook for information rather than “Googling” to find it. Regardless of whether this pans out or not, it’s important to note that Facebook Pages are indexed by search engines. For example, public updates from Facebook Pages, unlike Facebook profiles, often show up in Google’s real-time search results. So keep your most important keywords in mind when writing updates, adding information about your company to its Facebook Page, and so on.
San Francisco-based SEO copywriter and consultant James A. Martin is the author of an SEO and social media marketing blog.