Category Archives: Website Marketing

5. Don’t talk about yourself.

Talk about your customers. If your Facebook Page updates are all about how fabulous your company and its products are, followers will quickly lose interest. And it’s doubtful they’ll want to share this information with their Facebook friends. Instead, provide … Continue reading

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4. Add a picture to your updates – and post them on Friday mornings.

Facebook updates with images posted on company ‘fan’ pages are clicked on 54 percent more than text-only updates and 22 percent more than posts with video, according to a recent study by social media marketing group Vitrue. The study found … Continue reading

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3. Decide who’s responsible for updates.

Do you have someone in-house who has the time (and passion) for Facebook and other social media updates? If so, great. If not, consider outsourcing the job to a freelance social media manager — preferably someone in their 20s with … Continue reading

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2. Promote your Facebook Page

Promote your Facebook Page on your website, blog, and Twitter and in press releases, print ads and in your email signature. Use all your communications channels to let customers know about your Facebook Page. Put a “Like” button on your … Continue reading

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1. Decide if a Facebook Fan Page is right for your business now

There’s so much small business marketing to keep up with these days — your website, blog posts, email marketing campaigns, YouTube videos, tweets. Adding yet one more thing to the mix can feel overwhelming. And the last thing you want … Continue reading

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Has traffic to your site dropped? You're not alone.

As many webmasters and website owners by now know, sometime around October 21st Google changed how they ranked search results. This change, or possibly changes, caused the traffic to some sites to drop by as much as 80%. The Google … Continue reading

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Top 10 Tips for Successful SMB Facebook Pages

One quick look at Facebook’s statistics page is enough to turn a social networking naysayer into a convert. But does that mean Facebook is right for your small business marketing strategy? For example, Facebook has more than 500 million active … Continue reading

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